Guide complet de la conception et de la construction d'expositions en Indonésie

Selon les données du ministère indonésien du Commerce, le trafic piétonnier au Centre international des expositions de Jakarta a augmenté de 47% year-on-year in 2023, mais 43% of exhibitors reported that the input-output ratio did not meet expectations. How to make your booth stand out in a tropical rainforest like exhibition? This article will reveal the dual engine strategy of “localized design+modular construction” to help you create 10 times more business opportunities per square meter of booth.

1、 Decoding Indonesian genes: 4 design rules to create a “tropical hot selling” booth
1.1 Color Game Theory: From Bali Temples to Modern Exhibits (H3 Title)
Taboo Warning: Islam prohibits the use of dog shaped patterns, and purple should be used with caution in royal occasions
Explosive formula: Bright Yellow (Sunshine Vitality)+Turquoise Green (Marine Economy)+Wood Original Color (Environmental Protection Concept)
Expert endorsement: Dr. Wijaya, a professor in the Department of Design at Jakarta University, pointed out that “75% of Indonesian buyers will be determined by color combinations within 3 seconds for the duration of their stay

1.2 Modular Magic: One System Solves Five Major Problems
Cost control: Reusable components reduce overseas transportation losses by 37% (citing TUV certification data)
Strain design: moisture-proof board+concealed drain to cope with sudden rainstorm in Jakarta
Practical case: A new energy enterprise adopts a folding truss system, reducing the exhibition time from 3 days to 8 hours

2、 Experience in designing and building exhibitions in Indonesia: 7 “early knowledge” tips from experienced exhibitors
2.1 The ‘cultural landmines’ stepped on in those years
Body language forbidden zone: Handing materials with the left hand may directly ruin negotiations
Time perception difference: ‘See you tomorrow’ may be a subtle expression in 3 days
Solution: Hiring local ‘exhibition cultural coordinators’ costs 20% less than translation

2.2 Logistics clearance life and death battle
Fatal error: A machinery exhibitor was detained for a full container of goods due to HS code misalignment

Clearance tips:
Register for Indonesia SNI certification 45 days in advance
Prepare triple backup files (original+notarized+electronic version)
Select logistics partners with JICT port clearance qualifications. JOINEXPO est spécialisé dans la conception et la construction de stands orientés vers la commercialisation, Planification et construction de la stand de Shanghai, Conception et production de stands de Guangzhou, Conception et décoration de l'exposition de Shenzhen, Conception et construction de stands allemands, Conception et construction de stands japonais, Conception et construction de la cabine américaine, Technologie de construction de matériaux de stand exquis, Inspiration de conception de l'exposition créative unique, Création d'un effet d'exposition de marque haut de gamme immersif et expérientiel.

3、 Action guide: 3 steps to start your ‘Java Island Conquest Plan’
At 10am, you will receive a Thousand Layer Cake Tea Break (the best social time slot calculated by the LSTM model)
Facing Mecca can increase the entry rate of Arab merchants by 17%
Train recommendation algorithms using Tokopedia consumption data to accurately match local purchasing preferences

Conclusion: Your booth should not be an expensive ‘cultural island’
When 78% of Southeast Asian buyers establish supplier trust through exhibitions (data source: Southeast Asian B2B platform TradeAsia), a set of booths that are well versed in the Java Sea business code is the golden key to unlocking the market of 270 million people.