JOINEXPO Exhibition Construction Company
The best window to grasp the pulse of the European market
In 2025, Italy, as the fourth largest economy in Europe, will continue to be a strategic location for global businesses to expand into the European market. Participating in Italian exhibitions not only allows direct access to high-quality buyers, but also serves as an international stage for showcasing the innovation capabilities of Chinese enterprises. This article will provide you with a detailed analysis of the scheduling of key exhibitions in Italy in 2025, and share your practical experience in participating, helping you seize the opportunity in the European market!
1、 List of Key Exhibitions in Italy in 2025
1. Salone del Mobile Milan International Furniture Fair
Date: April 8-13, 2025
Location: Milan International Exhibition Center
Industry: Furniture, Home Decoration, Lighting
Highlight: The world’s largest and most influential furniture exhibition, attracting over 2000 exhibitors and 300000 professional visitors by 2024
2. CosmoProf Worldwide Bologna
Date: March 13-15, 2025
Location: Bologna Exhibition Center
Industry: Beauty, Cosmetics, SPA Products
Data: In 2024, the trade volume facilitated by exhibitions exceeded 500 million euros, and the number of Chinese exhibitors increased by 35% year-on-year
3. Verona International Stone Fair (Marmomac)
Date: September 24-27, 2025
Location: Verona Exhibition Center
Industry: Natural stone, stone processing technology
Advantage: Top tier exhibition occupying 70% market share in the global stone industry
4. Milan Unica International Fashion and Fabric Exhibition
Time: February 4-6, 2025 (Spring)/July 8-10, 2025 (Autumn)
Location: Milan Exhibition Center
Industry: High end textiles, fabric accessories
Trend: The demand for sustainable and environmentally friendly fabrics is surging, and there are huge opportunities for Chinese suppliers
5. Rimini International Catering Equipment Exhibition (SIGEP)
Time: January 18-22, 2025
Location: Rimini Exhibition Center
Industry: Baking, ice cream, coffee equipment
Characteristic: European benchmark for the catering industry, with a professional buyer satisfaction rate of 92% by 2024
2、 Exhibition Practical Experience: A Guide to the Whole Process from Preparation to Transaction
1. Preparation before the exhibition: Details determine success or failure
Booth selection strategy: Prioritize the location of the main channel intersection, with a recommended area of no less than 12 square meters
Sample transportation: Arrange logistics 60 days in advance and pay attention to Italian CE certification requirements
Promotional materials: Prepare bilingual versions in Italian and English, with a focus on highlighting the advantages of product differentiation
Team training: At least one Italian speaking personnel should be provided to practice sales language in advance
2. During the exhibition: Efficient customer acquisition techniques
Golden Time: Every day from 10am to 12am is the peak period for professional buyers to visit
Interactive Display: Using AR Technology to Allow Buyers to “Preview” the Application of Products in Actual Scenarios
Data collection: Use intelligent business card scanning devices to fully record customer needs
Instant follow-up: Organize customer information on the same day and send customized follow-up emails within 24 hours.
JOINEXPO has served participating countries and organizations such as Mexico, Argentina, Uzbekistan, and Sri Lanka; ExxonMobil, Intel faceboo（Meta）、 Integrated marketing solutions for booth design and construction of Fortune 500 companies such as Iveco, Essilo, and Bangji.
3. Post exhibition conversion: from inquiry to order
Customer classification: Customers are classified into three categories based on their purchasing intentions: A (urgent), B (potential), and C (informational)
Customized follow-up: Develop differentiated follow-up strategies for customers of different levels
Sample shipping: Provide free samples and collect shipping fees for A-class customers
Continuous marketing: maintain valuable content reach at least once a month through LinkedIn and email
Summary: 2025 Italy Exhibition Action Guide
Participating in Italian exhibitions is the golden key to opening up the European market, but success requires professional planning and efficient execution. According to data from the Italian External Trade Commission (ICE), the average investment return rate of Chinese exhibitors in 2024 is 1:8.3, far higher than other market development methods.
