Joinexpo展示Construction Company
In the fiercely competitive exhibition industry, an excellent booth design can attract visitors to stop within 3 seconds, while a mediocre booth may cause businesses to miss out on business opportunities. According to statistics, 72% of exhibitors believe that booth design directly affects customer conversion rates (source: Global Exhibition Industry Report 2024). This article will delve into the core points of booth design and construction, share practical experience, and help you stand out in the next exhibition!
1、 Production and Construction of Exhibition Booth Design: Key Steps Analysis
1. Design phase: Balancing creativity and functionality
✅ Brand visual enhancement:
Using enterprise VI color schemes (such as Huawei Red and Tencent Blue) to enhance brand memory points
Case: A technology company uses dynamic LED screens and interactive devices to increase visitor traffic by 40%
✅ The Golden Rule of Spatial Planning:
The negotiation area, exhibition area, and experience area are divided in a ratio of 6:3:1 (recommended by the International Exhibition Association)
The width of the pedestrian passage is ≥ 1.2 meters to avoid congestion
2. Production stage: The game between quality and efficiency
📌 Three principles for material selection:
Safety: Flame retardant materials (B1 level and above)+steel structure load-bearing testing
Environmental friendliness: It is recommended to use recyclable aluminum materials (reducing construction costs by 30%)
Visual effect: Matte material with anti reflective properties enhances the photography experience
📌 The necessity of factory pre construction:
Early detection of structural issues (such as on-site lighting system failure caused by a car company’s failure to pre install)
Save over 20% of on-site working hours
3. Construction phase: Live and dead speed execution on site
⚠️ You must know the three iron rules when entering the museum:
Strictly follow the exhibition hall schedule for construction (fines of up to 50000 yuan/hour for exceeding the time limit)
Electricians must hold exhibition hall certification qualifications (Shanghai New Regulations 2024)
High altitude operations require reporting, with dual protection of safety ropes and safety nets
2、 Practical Experience: 5 Truths Obtained through Tears and Blood Lessons
Experience 1: Prepare approval materials early to avoid “last-minute tragedies”
Design drawings must be submitted for fire safety review 15 working days in advance (including emergency evacuation diagrams)
Real case: A certain brand was forced to change its graphics on the same day due to failing the graphic design review
Experience 2: The budget must reserve 10% emergency funds
Common unexpected expenses: temporary power capacity increase, exhibit transportation insurance, overtime labor costs
Experience 3: Interactive Experience Design=Traffic Password
The most popular form of interaction in 2024:
AR virtual product demonstration (conversion rate increased by 27%)
Scan code for sample machine+data acquisition system
Experience 4: Demolition tests management skills more than building
It is necessary to take photos of the site’s condition before the dismantling to avoid deposit disputes
Recommend using a professional dismantling team (saving 50% of time)
Experience 5: Data review determines the success or failure of the next attempt
Key indicator tracking:
Duration of stay (high-quality booth ≥ 5 minutes)
Business card conversion rate (industry average 15% -20%)
3、 まとめ: Your booth deserves more professional development
Excellent booth design is not only the physical presentation of brand strategy, but also the first battlefield for sales conversion. From creative conception to safe construction, every step requires a professional team to provide protection.
