Yishilu Luxottica Group participates in the Shanghai International Import Expo

Yishi Luluxottica Group is a strong player in the design, manufacturing, and distribution of lenses, frames, and sunglasses. Composed of two leading enterprises with complementary advantages, Yishilu (founded in 1849) and Luxottica (founded in 1961). One of them is a leader in cutting-edge optical lens technology, and the other is a creator of exquisite eyeglass design craftsmanship. The two formed a strong alliance in 2018 to establish the Yishi Luluxottica Group, setting a new benchmark for visual health and consumer experience in the industry. The group owns well-known eyewear brands such as Ray Ban and Oakley, high-tech lens brands such as Wanli Road and Omni Vision, as well as globally leading eyewear retail store brands Sunglass Hut, LensCrafters, and GrandVision. The Essilo Luxottica Group has approximately 180000 employees and an estimated revenue of 21.5 billion euros in 2021. On November 6, 2021, during the 4th CIIE, the world’s leading vision care and eyewear manufacturing company, Eslite Luxottica Group, made its debut as a newly merged entity. Centered around the exhibition theme of “Whole Life Cycle Vision Health Management”, the group has officially released four new products, covering multiple levels such as China’s debut and Asia’s debut. In addition, the exhibition booth has multiple areas for children and adolescents’ myopia management, adult vision function management, and light management, showcasing the group’s full lifecycle vision solutions and well-known brands such as Ray Ban, Oakley, and Omni Vision that are highly favored by consumers. Yishi Lu Xun Tika Group has launched technology products after the construction and design of the CIIE booth. For more information on the construction and design of CIIE booths, please refer to the bottom page of Zhongli Exhibition.

During this year's CIIE, the Yishi Lu Xun Tika booth is located in Hall 8.1, B01-002 of the Medical Devices and Healthcare Exhibition Area. The Mobius ring design above the booth symbolizes that life is in infinite time and space, and also corresponds to the concept of "whole life cycle vision health management". In addition to leading lens technology, the group also showcased classic products and the latest achievements of its brands such as Ray Ban, Oakley, and Omni Vision, including customized products developed by Oakley for the Chinese national team, as well as the high sensitivity series of Omni Vision that will be launched next spring, providing excellent light protection for light-sensitive people. In addition, the group also showcased the latest "Ray Ban Story" smart glasses concept video launched by Ray Ban, conveying new explorations in the field of smart wearables. At the same time, a lot of effort has been put into booth construction, design, and marketing. The 4th CIIE will continue to be held offline as scheduled in Shanghai from November 5-10, 2021. According to the plan, the enterprise commercial exhibition will continue to set up six exhibition areas: food and agricultural products, automobiles, technical equipment, consumer goods, medical equipment and healthcare, and service trade, providing an excellent exhibition platform for global enterprises and opportunities to share the Chinese market.